Ephemeral content social media9/25/2023 Niche networks, such as Twitch (used by avid video-game players) make an excellent environment to introduce your brand to new audiences due to less brand competition. Niche platforms are networks created for a select audience, particularly ones that have a very specific interest outside of the mainstream. Related: From Consumer To Creator: Three Reasons Why Now Is The Best Time To Double Down On Your Video Marketing Plan Tap into your niche.Īlthough mainstream platforms such as Instagram and Twitter continue to dominate the social media field, niche social media networks are increasingly gaining popularity amongst consumers. Before you shoot your content, ask yourself, what is the purpose of this video? What story am I telling? Giving your video storytelling element is the key to setting yourself apart from the rest and take your post from one hundred likes to one thousand. There are a variety of apps and tools available to help you create high-quality content for social media right from your desk (or couch, like most of us remote workers).ĭespite the fact that video content performs better than other social media posts, proceed with care before you create. By 2022, live video is expected to grow 15-fold and reach a 17 percent share of all internet traffic.Īdding video content to your marketing strategy doesn't have to require hours of labor, and the good news is you can do most editing work right from your phone or laptop. Users enjoy the interactive aspect of video more than regular posts, and video content can provide ten times more value than a photo. Video and live-stream content have seen a rapid rise to popularity recently, and will continue to take the social media world by storm in the future. Increase engagement with video and live stream. Related: 5 Trends That Will Reshape Customer Service Over the Next 5 Years Before developing a strategy for future customer service on social media, define your voice and tone, so that responses across platforms are consistent with your brand, moving forward. When it comes to service, consumers expect a personalized, human response rather than a copy and paste answer. Try splitting social media coverage into shifts amongst your team, or hire a social media listening Expert to help. However, the pressure to be attentive doesn't mean you'll need to cover every platform by yourself, 24/7. Solving an issue on social media is 83 percent less expensive than resolving it through a call center interaction. Providing excellent customer service across social media platforms can be tedious, but it's proven to be a much more affordable route to resolving issues. As the future of the world turns toward digital, consumers are expecting brands to be attentive to their needs and questions in the comments at the drop of a hat: a recent study found that more than 60 percent of customers who complain on social media expect a response within an hour. The days of speaking with customer service reps and being placed on hold for seemingly hours are over (who likes muzak, anyways?). Some of the largest brands such as ASOS and Peloton have already started successful groups where fans are encouraged to interact with other members who share their same interests and spark conversations around the brand. Groups present the advantage of word-of-mouth and it's credibility, with users are 16 times more likely to read a post from a friend than a brand. Facebook has taken the lead with these groups and even announced that they prioritize content from Groups that users frequently engage with. Communication and creating a sense of inclusion is essential to building a thriving social media community for the future. In a world where people must stay six feet away from another, a digital community is something users are desperately searching for. To help guide you in creating content that stands out amid the endless news feed, here are the top trends leading the future of social media. In a post-COVID world, it can seem overwhelming to try and keep track of even more shifting pieces in the large social media puzzle, but the upcoming social media trends of today are the key to your brand's success tomorrow, and beyond. Although these changes emerged quickly, the impact of the pandemic on user habits will change social media for the future. COVID-19 has accelerated this change even further as society has turned to digital communication to find entertainment as well as to shop as a result of health precautions. More recently, the personal aspect of social media has slowly become overshadowed by newsfeeds filled with branded and shoppable content.
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